Jacquemus: how the Provençal sun became a marketing strategy
A look at Jacquemus: the founder’s personal story, shows in lavender fields and a tiny bag the whole world talked about.
Creative bureau · Almaty
The top noteof your brand
We run Threads for businesses with a living, human voice. We write so that people want to talk to you, and we count leads, not likes.
Manifesto
Every business deserves to be noticed. It only needs to be told with taste and care.
The bureau’s notes
A good brand unfolds like a fragrance: in three notes
- 01 · Top note0–15 minutesFirst impression
A thread, a profile, the opening line. What people feel at once, and the reason they stay.
- 02 · Heart note1–3 monthsVoice and conversation
Regular posts, replies, the founder’s personality. What makes people fall for a brand.
- 03 · Base noteyearsTrust and reputation
Case studies, referrals, long relationships. What stays with a brand for a long time.
Ingredients: attention · voice · trust. No artificial fragrance.
Why Threads
While everyone is filming, your customers are reading
Top 3
Among iOS apps
Threads has entered the top three apps among iOS users in Kazakhstan. The audience is already here, and there are still few strong brands in the feed.
Organic
Reach without ads
A living post with a clear thought and voice can spread with no ad budget. We build a system rather than hoping for luck.
Text
Voice over production
Here ideas sell, not shoots. It is faster and more honest than filming every week.
What we do
Threads is our flagship. Everything else, end to end
- ThreadsFlagshipBrand account plus the founder’s personal account, 60+ posts, commenting on major creators, a WhatsApp funnel, weekly report.
- InstagramYour account as the brand’s shop window: beautiful, recognisable and bringing leads.
- TikTokShort videos that bring in a new audience.
- YouTubeLong-form content that works for the brand for years.
- WebsitesSites and journals that look like the brand and are found in search.
- AppsMobile and web apps for brands and their customers.
- Strategy and brandThe foundation all communication grows from.
Pilot batch
We are looking for three brands for our first case studies
Two months of Threads management on special terms in exchange for open numbers and an honest review. For restaurants, coffee shops, experts and personal brands in Almaty.
Journal
Notes on brands, events and campaigns
All entries
